Electrabel launches a brand new mobile site, jointly developed by Emakina and TBSCG
Emakina and TBSCG have custom developed Electrabel’s new mobile-optimized site. This new mobi site integrates services for both private and business customers, as well as giving customers access to their customer account zone. The site gets the balance exactly right, presenting all the necessary information whilst ensuring that it is perfectly optimized for "small" devices.
Electrabel is launching its new B2B and B2C mobile site, which has been developed as the result of close cooperation between Emakina and TBSCG. The aim was to make things easier for customers using mobile devices, meaning a major overhaul was required, and the two firms worked intensively with the Electrabel team to steer this complex simplification exercise to successful completion.
Emakina took charge of strategy, information architecture, functional analysis, design and slicing. TBSCG, meanwhile, was responsible for the project development side of things, implementing the site’s components using HP Autonomy’s Teamsite and Livesite software, and handling the back-end integration. The team of experts behind the project had to accommodate a series of different scenarios and numerous specific demands in order to achieve a coherent result, whilst also integrating the various information components in the best possible way.
Philippe Leclercq, E-business Manager at Electrabel: "What made this project so complex was the need to simplify each screen to ensure that the information would be displayed on “small” devices in the best possible way. We worked hand-in-hand with Emakina and TBSCG to strike just the right balance between simplicity of use and providing all the information the general public need, as well as providing secure access for our existing clients.”
As far as the "public" pages were concerned, the structure had to be completely reworked so as to solely display the most pertinent information when mobile users connect to the platform.
For the application pages in the "customer account zone", meanwhile, the challenge involved identifying priority scenarios so as to offer a veritable mobile experience rather than simply replicating the desktop experience. Instant device recognition was consequently vital. The mobile and desktop task flows vary depending on whether the client has logged on to the site from a computer, a tablet or his smartphone.
Most of the information from the desktop site was reused for the public pages, whilst the majority of the components in the customer account zone had to be specifically created for the mobile site in order to optimize the mobile navigation experience and speed up access to pages.