TBSCG: two films to promote BNP Paribas’ Wikileo
TBSCG has recently produced two films for the BNP Paribas Economic Research Department to promote one of their in-house tools, Wikileo. Wikileo is a collaborative market intelligence tool integrated in the LEOnard web portal, which is itself a platform that is used to share economic, financial and sectorial information.
Both clips were shot in the heart of Paris – one at Place de la République and the other in offices in the Opéra district.
This project was also a great opportunity to get the bank’s employees involved. A casting call was consequently published on the firm’s intranet site, resulting in some thirty people taking part in the two shoots.
Following the launch of the Wikileo promotional campaign, 1,500 people have now joined the portal’s online communities and over 45,000 documents have been consulted.
These two films are the result of close cooperation between Michel Bernardini, Communications and IT Manager for the BNP Paribas Economic Research Department, and Stéphane Hérès, Creative Director and Country Manager for TBSCG France. It is, in fact, TBSCG that produces Eco TV, the monthly talk-show featuring the bank’s economists, as well as the weekly spin-off show, EcoTV Week.
To watch the Wikileo films: http://tbs.cg/wikileo
To watch EcoTV: http://tbs.cg/ecotv
To watch EcoTV Week: http://tbs.cg/ecotvweek